The Right Way to Respond to HARO Requests

Have you ever seen a small business owner or entrepreneur quoted in the press and wondered how they managed to get that sort of coverage? Chances are, the businesses you see mentioned in the media got their start through HARO.

HARO, which stands for Help a Reporter Out, is a website and daily digest that connects journalists with potential sources. Journalists submit queries, which are sent out by email three times every weekday. The people signed up to receive HARO emails – typically entrepreneurs and publicists – can then reply, or “pitch” themselves or their clients, as sources for stories.

This is obviously a useful service for journalists, but it’s also a great way for growing businesses with a limited marketing budget to get much-needed publicity.

“HARO was one of the first things I did to help get my small business some attention after my website launched,” says Kristi Porter, the solopreneur behind Signify Solutions. “I had about six successful mentions within less than three months.” Those mentions appear in the form of “as seen in” credits on the Signify Solutions website, which Porter says has increased her credibility, along with sending traffic to her site.