Facebook for Business: Everything You Need to Know

As one of the biggest online social networks, Facebook is practically a necessity for businesses of all sizes. But just because it’s popular doesn’t mean it’s easy to navigate. The platform has seemingly endless options for everything from page customization to paid advertising, and it can get complicated for anyone who’s unfamiliar with how it works. If you’re ready to take on Facebook for your business, here’s everything you need to know to get you started.

Facebook is a social networking service that was launched in February 2004 by founders Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes and Andrew McCollum when they were students (and roommates) at Harvard. It started as “thefacebook.com,” a website that was available only to Harvard students and soon expanded to Ivy League universities before opening up membership to students at other colleges and, later, high schools. Now, the service is available to anyone age 13 and older, and has more than 1.55 billion monthly active users as of September 2015, according to the Facebook newsroom.

Facebook went public to investors in 2012, and the company now owns Instagram, another popular social media platform, as well as the widely used chat app WhatsApp, among other products.

Before you can become a Facebook page maven, you need to have solid knowledge of at least some of the basics of using Facebook. To create a Facebook page, you need to have a personal Facebook account, so if you don’t have one already, you’ll need to create one. You don’t have to use your Facebook account for personal reasons if you choose not to, but you do need to be familiar with how the platform works in order to navigate and manage your Facebook page.

If you’re completely new to Facebook and want to learn more about how to use it on a personal level, check out Facebook’s Help Center. This resource will give you details on filling out your profile information, setting up privacy settings, adding friends, and more. For basic Facebook use and business page purposes, however, here is what you need to know:

Creating your Facebook account

To sign up for Facebook, you’ll need to enter some basic personal information, including your first and last name, your email or mobile phone number (you’ll have to enter this twice for confirmation), a password that contains at least six letters or numbers and includes special characters like punctuation marks, your birthday and whether you identify as male or female. Once you’ve filled out the necessary information, click the green Sign Up button to continue creating your account. You’ll then receive either an email or text message (depending on which one you used to sign up) with instructions and a code so you can confirm your account creation.